At Wefic’s booth during the OTC Exhibition 2024, Instamedia introduced a browser-based multiplayer game where scanning a QR code turned any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean on a large shared screen, with up to 10 players competing for the top leaderboard spot. Designed for instant access with no app downloads required, this low-friction activation boosted booth traffic, drove high engagement, and delivered a standout interactive experience.