This custom-built webAR game was developed by Instamedia for Hennessy’s exclusive Year of the Snake launch. Set in a vibrant, Chinese New Year-themed world, players controlled an animated snake to collect gold ingots and limited-edition Hennessy bottles while avoiding obstacles. Each 3D asset was crafted to reflect the brand’s premium aesthetic, creating an immersive experience that elevated their product's exclusivity.
Smooth performance and premium graphics on varied devices, ensuring broad audience accessibility.
Bottle, snake, lanterns, and environment built in-house, merging luxury branding with CNY flair. SFX/ VFX added for maximum brand engagement.
Custom visuals keep the experience on-brand and memorable, boosting engagement and reinforce brand story.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
