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IMX Bespoke
Interactive Digital Calligraphy Experience
Mid Valley Joyous Chinese New Year 2025
QR-driven digital calligraphy boosting brand engagement and app sign-ups.
4,973
People Experienced
31
Days
Brand Activations
Interactive
For Mid Valley’s Chinese New Year celebration, Instamedia designed an interactive kiosk that let guests write festive calligraphy in a modern digital format. After scanning their Mid Valley app membership QR code, participants selected from four traditional greetings. With realistic brushstroke simulation and seamless back-end integration, tthe activation blended cultural tradition with technology, effectively boosting engagement while encouraging app sign-ups.
Each stroke mimicked traditional calligraphy fluidity, delivering an authentic and culturally respectful experience.
On-screen instructions helped guests write meaningful messages, making the experience accessible to all ages.
Oversized prints grab attention and boost keepsake value.
Guests input both the sender’s and recipient’s names, making each greeting feel thoughtful, heartfelt, and truly personal.
