Instamedia | Tiger Soju Flavored Lager Launch 3D Body Tracking Slicing Game

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Merch Redemption

Brand Activations

Immersive 3D

Interactive

Game

For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.

Branded Experience

Branded UI, and game elements perfectly match the theme, maximizing brand resonance.

Motion Body Tracking

Camera detects players’ movements, transforming gestures into gameplay and instantly boosting guest engagement.

3D Assets Creation

Tailor-made models and animations turn simple artwork into engaging, immersive visuals.

Custom Built Structure

Bespoke modular booth, theme-matched for standout presence and swift onsite setup.

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Why Brands Choose Us?

Tailored to You

From game mechanics to UI, every experience is built to fit your brand’s goals—not off-the-shelf templates.

Premium Brand Integration

Every touchpoint—UI, 3D elements, SFX/VFX, and physical build—is crafted to reflect your brand identity from start to finish.

Gamification-Ready

Engineered for engagement—includes built-in support for score logic, timers, leaderboards, prize triggers, and interactive input systems.

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