To promote F&N’s new product, Instamedia developed an immersive, hands-on experience that invited guests to shake a life-sized prop of the brand’s Teh Tarik can to fill up an on-screen tarik stream before time ran out. If they were successful, the actual product would be dispensed for guests to enjoy. This sensory-driven activation offered a fun and engaging way to introduce the drink, highlighting the signature bubbling foam effect that mirrors the authentic teh tarik experience--all made possible with F&N’s product.
Custom wrap, UI, and game elements perfectly match the theme, maximizing brand resonance.
Branded physical shaker tracks motion, mimicking teh tarik pull for intuitive, playful control.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Completing challenge triggers immediate can release, rewarding effort with tangible product sampling.
