In collaboration with SSS City Run, Instamedia transformed treadmills into retro 8-bit arcades with a high-energy runner game. A quick photo placed each guest into the game as a pixel avatar, running, jumping, and sliding across the screen as they moved on the treadmill using special sensors. Live leaderboards and prize drops fueled friendly competition across three cities.
Branded UI, and game elements perfectly match the theme, maximizing brand resonance.
Every stride on the treadmill converts into instant in-game movement and challenges for deeper engagement.
Take a photo and your selfie becomes a retro pixel runner in seconds.
Real-time rankings fuel competition and encourage repeat play.
