To celebrate the opening of PUMA’s largest Southeast Asia flagship, Instamedia created a custom branded AR game that combined movement, brand energy, and cutting-edge visuals. Guests registered on iPads and selected one of four themed environments before running in place on a Kinect sensor-tracked platform. Their motion propelled them through the 3D world shown on a massive L-shaped LED wall, delivering an immersive, fast-paced experience enhanced by real-time gameplay and live leaderboard rankings.