Victoria's Secret celebrated their new store opening at Pavilion KL with an interactive quiz experience that helped customers discover their perfect fragrance. Project Challenge: The brand wanted to drive on-site engagement, personalize the fragrance discovery journey, and extend the experience beyond the store through shareable digital content. Solution Approach: We designed a personalized, interactive scent quiz with branded UI/UX, real-time analytics, and AI-powered recommendations. Customers engaged with the on-site quiz, received personalized fragrance recommendations, and could explore options digitally. The experience combined discovery, branding, and shareability. Key Technologies: IMX Engine™, interactive quiz platform, AI-powered fragrance recommendations, real-time analytics dashboard, branded visuals and UI/UX, gamified journey with timers and interactive choices.
A personalized, interactive scent quiz designed to spark discovery and elevate the fragrance shopping experience
Monitor real-time engagement, quiz interactions, and top fragrance choices across all locations
Real-time AI analysis instantly delivers personalized fragrance recommendations based on customer preferences—no lengthy wait times or manual browsing needed.
Custom visuals keep the experience on-brand and memorable
📘 Project Quick Summary
Victoria's Secret celebrated their new store opening at Pavilion KL with an interactive fragrance quiz that helped customers discover their perfect scent. Featuring AI-powered recommendations, branded UI/UX, and real-time analytics, the experience drove on-site engagement while extending the brand experience beyond the store through shareable digital content.
A personalized, interactive scent quiz designed to spark discovery and elevate the fragrance shopping experience. Customers answer a gamified series of questions, receive AI-powered fragrance recommendations in real time, and can explore options digitally. The experience combines discovery, branding, and shareability to extend the brand beyond the store.
Gamified quiz with timers and interactive choices guides customers through scent preferences, keeping them engaged from start to finish.
Real-time analysis delivers personalized fragrance recommendations instantly based on customer responses and preferences.
Custom fragrance recommendations tailored to each customer, driving discovery and conversion in the fragrance category.
Digital content extends the brand experience beyond the store, driving viral potential and post-visit engagement.
Each customer receives tailored fragrance recommendations rather than a one-size-fits-all experience, driving discovery and conversion.
Interactive quiz keeps customers actively engaged versus static displays that fail to capture attention or drive action.
Real-time analytics track engagement, quiz interactions, and top fragrance choices—turning engagement into actionable retail insights.
Shareable digital content extends the experience beyond the store, driving organic reach and post-visit engagement.
A personalized, interactive scent quiz that guides customers through a gamified journey to discover their perfect fragrance. AI-powered analysis delivers real-time recommendations based on customer preferences.
Real-time analysis by AI processes customer responses and delivers personalized fragrance recommendations instantly. The system matches preferences to the fragrance catalog for accurate, relevant suggestions.
Yes. The experience seamlessly incorporates branded visuals, animations, UI/UX, and audio for a premium feel. Custom visuals keep the experience on-brand and memorable.
No. The quiz runs on the in-store digital panel. Customers interact directly at the kiosk. Results can be shared digitally without requiring app downloads.
Real-time dashboards monitor engagement, quiz interactions, completion rates, and top fragrance choices across all locations—enabling data-driven retail and marketing decisions.
Yes. The adaptive gamified quiz can be updated with new questions, fragrance options, or seasonal themes without disrupting timelines.
By personalizing discovery, the quiz reduces overwhelm in the fragrance aisle, guides customers to relevant products, and creates a memorable in-store moment that drives conversion.
The in-store experience runs on the digital panel. Shareable results are mobile-friendly, so customers can access recommendations on their phones after the quiz.
732 people experienced the interactive fragrance quiz over 4 days at the Pavilion KL new store opening, driving on-site engagement and extending the brand experience through shareable digital content.
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