Thermomix TM7 Smart Stamp Digital Journey

Participants scan a QR code at the activation booth, enter their phone number, and receive a one-time password (OTP) via WhatsApp. They tap to verify, and registration is complete in under 10 seconds. This ensures every phone number is real, active, and belongs to the participant — eliminating fake entries and duplicate registrations. All 3,636 participants were verified via WhatsApp OTP.

The Digital Journey was deployed across 3 premier Klang Valley shopping destinations: The Exchange TRX (Kuala Lumpur), Sunway Pyramid (Petaling Jaya), and Starling Mall (Damansara) throughout November 2025. Each location featured multiple experience stations where shoppers could interact with the TM7 and complete the digital journey.

IMX Analytics Dashboard is Instamedia's proprietary real-time campaign intelligence platform. It provides brand managers with live registration tracking, station-by-station completion rates, dwell time analysis, and multi-location performance comparison. Dashboard access is exclusively provided to clients during and after the activation — data can be exported to Excel for CRM integration.

3,636 WhatsApp-verified participants completed the digital journey across all three mall locations, achieving a 92.3% journey completion rate. Every participant was verified via WhatsApp 2FA, ensuring 100% authentic phone numbers with zero fake or duplicate entries.

Yes. All data collection follows PDPA Malaysia guidelines. Explicit consent is captured during the WhatsApp 2FA registration process, and all data is securely stored with client-controlled access. Data exports are available in CSV/Excel format for direct CRM integration.

A smart digital stamp is used on mobile devices to replace physical stamp cards and verify user progress. Staff tap a digital stamp on the participant's phone screen at each station to confirm completion. This eliminates manual tracking, prevents fraud, and ensures accurate journey progression data is captured in real-time.

Absolutely. The IMX Engine™ platform is infinitely scalable. Whether 3 stations or 10, single location or multi-city roadshow, the digital journey scales easily. UI is fully branded with client logos and colors. Station flow can be customized for different campaign objectives. Typical setup time is 2-3 weeks for customization.