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Multiplayer Interactive Community Game
Wefic @ OTC Exhibition 2024
Real-time phone-to-screen competitve branded activation.
983
People Experienced
4
Days
Games
Web
Brand Activations
At Wefic’s booth during the OTC Exhibition 2024, Instamedia introduced a browser-based multiplayer game where scanning a QR code turned any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean on a large shared screen, with up to 10 players competing for the top leaderboard spot. Designed for instant access with no app downloads required, this low-friction activation boosted booth traffic, drove high engagement, and delivered a standout interactive experience.
QR scan instantly converts user's phone into a tap-to-fly controller to interact with others on big screen.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
Branded UI, and game elements perfectly match the theme, maximizing brand resonance.
Real-time rankings fuel competition and encourage repeat play.
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