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IMX Engine™
Digital Claw Machine
Switch to iPhone @ Sunway Pyramid
Real-time digital claw machine with instant rewards
479
prize won
3
days
AR / VR / MR
3D
Games
At Sunway Pyramid, 479 prizes were won as the Switch x iPhone 17 launch transformed into Malaysia's most talked-about interactive activation. Our IMX Engine™ Digital Claw Machine gave guests full control through iPad Pro or touchscreen interfaces—no templates, no limitations. Custom 3D prize balls matched iPhone 17's signature colors while real-time inventory management prevented stockouts across 3 intensive days. Unlike arcade rentals that force you to work within their restrictions, we built this activation from scratch specifically for Switch's product launch requirements. Every visual element, from claw mechanics to prize animations, was engineered for maximum engagement. The result? 300% higher dwell time compared to traditional booths, thousands of social shares, and a blueprint for how technology-driven activations should work when you refuse to compromise on your brand vision.
Players control the claw via iPad Pro tablets or touchscreen displays, creating intuitive hands-on gameplay experiences with familiar touch controls they already know.
Balls were built in-house and were made to thematically match the event's product colors.
From game mechanics to UI, every experience is built to fit the client's goals and needs.
Our system will track, manage, and optimizes prize inventory based on players who've won.
The Switch x iPhone 17 Launch at Sunway Pyramid became a viral sensation with Instamedia's IMX Engine™ Digital Claw Machine. Over 3 days, 479 prizes were won as guests controlled a custom 3D digital claw machine via iPad Pro tablets and touchscreen interfaces.
The Switch x iPhone 17 launch demanded dual-controller flexibility and real-time prize management that standard rental arcade platforms simply cannot provide.
Switch approached us with a specific challenge: create a claw machine experience appealing to both tech-savvy young adults (prefer iPad handheld control) and families with children (prefer standing touchscreens). Standard rental claw machines only offer fixed touchscreens—no flexibility for different user preferences.
Our solution: Build dual-controller system from scratch using IMX Engine™, allowing each player to choose their preferred interface.
Total Participants
Engaged
Average Dwell Time
(vs 1-2 min standard)
Qualified Leads
Captured
These results demonstrate why leading brands like McDonald's, Maybank, Microsoft, and Toyota choose Instamedia's IMX Engine™ for their most important activations.
Unlike rental platforms with fixed interfaces, we engineered a dual-control system allowing each player to choose their preferred interaction method.
3x iPad Pro 12.9" with custom controller app. Handheld gameplay with intuitive touch-and-drag controls. Preferred by 68% of players.
2x 42" standing consoles with tap-to-move interface. Console-style gameplay. Preferred by 32% of players.
Custom-built backend system tracked every prize in real-time, preventing stockouts that plague traditional arcade setups.
Designed and modeled in-house to match iPhone 17's signature color palette—precision impossible with rental platform templates.
"Instamedia's digital claw machine transformed our iPhone 17 launch from a standard product showcase into a viral event experience. The iPad and touchscreen dual-control option was brilliant—it made the activation accessible to everyone, from tech-savvy millennials who wanted handheld iPad control to families with kids who preferred the standing touchscreen.
The real-time analytics dashboard was a game-changer. We could see exactly which prizes were most popular, monitor queue lengths, and adjust win rates hour by hour. This level of control is impossible with rental platforms.
We captured 380 qualified leads, generated massive social buzz with 750+ posts, and most importantly—people spent an average of 8.5 minutes engaging with our brand. That's 4-5x longer than our previous launches. We've already booked Instamedia for two more events this quarter."
— Sarah Tan, Marketing Director
Switch Mobile Malaysia
Our modular architecture enabled 5 simultaneous players (3 iPad + 2 touchscreen) with zero lag—scalability impossible with rental platforms.
Based on Instamedia's proprietary event analytics from 150+ successful activations.
The Switch iPhone 17 launch proved that custom-built interactive technology transforms standard product launches into memorable brand experiences.
Complete setup takes 2-3 hours from arrival to ready-to-play state. Our technical team arrives 4 hours before your event start time for equipment testing, calibration, and staff training. This includes display assembly, iPad/touchscreen configuration, network setup, 3D asset loading, gameplay calibration, and final walk-through. For multi-day events, daily setup is just 15-20 minutes.
Yes, absolutely. Full brand customization is included in all IMX Engine™ packages. We customize: prize ball colors matching your brand palette, UI elements with your logo and brand colors, 3D environment design, sound effects and music, iPad controller case wraps, and win celebration animations. Customization typically requires 2-3 weeks lead time for 3D asset development (rush 1-week available with fees).
Space: Minimum 3m x 3m (9 sq meters) for core setup, recommended 5m x 5m for queue management. Layout includes main display (1m x 1m), iPad/touchscreen stations (2m x 0.8m each), prize counter (1.5m x 0.8m), and queue area. Ceiling height minimum 2.5m.
Power: Standard 220V, 13A wall outlet. Dedicated circuit preferred. Consumption: 300-500W average.
Internet: 10 Mbps up/down minimum (wired preferred). 4G LTE backup included.
Full on-site technical support is included for all events: dedicated technician throughout event hours, real-time system monitoring, iPad/touchscreen troubleshooting, internet connectivity management, prize inventory coordination, win rate optimization, player assistance, and emergency backup system. For multi-day events: 24/7 remote monitoring with on-call support. We maintain 99%+ uptime across 150+ successful activations.
Yes, IMX Engine™ includes a comprehensive dashboard accessible from any device. Monitor: live player count and queue length, plays vs. wins ratio, engagement time, peak traffic heatmaps, prize inventory with auto-alerts, player demographics, iPad vs. touchscreen preference data, and hourly win rates. All data exportable in CSV/Excel. Post-event analytics report included. PDPA-compliant data handling.
See how we've delivered custom interactive technology solutions for other Fortune 500 brands:
Transform your product launch or brand activation with IMX Engine™ technology. Our team has successfully deployed custom interactive solutions for Fortune 500 brands across Malaysia, Singapore, and Thailand.
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