For the New Balance 740 launch at JD Sports, Instamedia deployed IN:FRAME High Angle — an overhead photobooth that lets guests step into viral-style product photography. Guests choose from curated backgrounds inspired by trending overhead shoe and bag shoots, lie down, and pose as if they’re part of a professional flat-lay product campaign. The overhead camera captures the shot, then AI-powered background removal strips out the real environment and stitches the guest seamlessly into their chosen New Balance 740 scene — creating the illusion of a polished, editorial-grade product shoot. After compositing, guests personalize their photo with pen-drawn doodles and messages on the interactive touchscreen, adding creative flair before receiving an instant high-quality print and QR code for digital download and social sharing. The activation printed 989 photos across a 10-day retail campaign. Project Challenge: JD Sports needed a way to launch New Balance 740 that would feel fresh, interactive, and inherently shareable. Standard photobooths produce generic portraits. JD Sports wanted guests to feel like they were starring in the kind of viral overhead product shoot that trends on social media — surrounded by sneakers, styled from above, and camera-ready. Solution Approach: Instamedia engineered IN:FRAME High Angle with a curated library of viral-style product scene backgrounds. Guests select their scene, position themselves under the overhead camera, and pose. The system captures a high-resolution aerial photo, then the AI engine removes the real background in real time and composites the guest into their chosen product scene with precision edge detection. After rendering, guests personalize with pen-drawn doodles before receiving instant prints and QR digital downloads. Key Technologies: IN:FRAME High Angle overhead capture system; AI-powered real-time background removal and scene compositing; curated viral-style product scene library; interactive pen-drawing personalization studio; instant high-speed printing; QR code generation for frictionless digital sharing; analytics dashboard for real-time campaign tracking. Results and Impact: The 10-day activation printed 989 photos with a 96% guest satisfaction rate. Average dwell time exceeded 2.5 minutes as guests explored scene options and personalized their photos. Post-event QR downloads tracked 3,247 digital impressions, extending campaign reach well beyond the retail venue. The viral-style overhead format made every photo inherently shareable, turning guests into organic brand ambassadors for New Balance 740.
Guests browse curated viral-style backgrounds inspired by trending overhead shoe and bag shoots, then pick their favourite New Balance 740 scene.
The overhead camera captures the shot, then AI removes the real background and stitches the guest seamlessly into their chosen product scene.
After compositing, guests draw custom doodles and messages on the interactive touchscreen, adding personal creative flair to every photo.
Instant high-quality print as a keepsake plus QR code for immediate digital download — no email, no app, frictionless social sharing.
Project Quick Summary
Guests chose from viral-style overhead product scenes, posed under the camera, and AI removed the background and stitched them into the shot — like starring in a trending flat-lay sneaker campaign. After compositing, they doodled on the touchscreen, grabbed an instant print, and shared via QR. 989 photos across 10 days with 96% satisfaction.
Guests choose from curated backgrounds inspired by trending overhead shoe and bag shoots. They lie down, pose with New Balance 740 products, and the overhead camera captures the shot. The AI engine then removes the real background in real time and stitches the guest seamlessly into their chosen product scene — creating a polished, editorial-grade flat-lay photo. Guests then personalize with doodles before printing and sharing via QR.
Guests browse curated viral-style product backgrounds and pick their favourite New Balance 740 scene.
Lie down under the overhead camera with New Balance 740 products. The camera captures a high-resolution aerial photo.
AI removes the real background in real time and stitches the guest into their chosen viral-style product scene.
Guests draw custom doodles and messages on the interactive touchscreen, adding personal creative flair.
Instant high-quality print as a keepsake plus QR code for digital download and social media sharing.
Overhead flat-lay style mirrors trending social content. Every photo is inherently shareable and on-brand.
Real-time background removal and scene compositing — no green screens, no physical backdrops, just intelligent processing.
Overhead framing places New Balance 740 as the visual centerpiece. Every shot doubles as aspirational product photography.
Personal doodles and messages deepen emotional investment, increasing social sharing rates and brand recall.
Guests choose from curated product scene backgrounds, lie down under an overhead camera, and pose with New Balance 740 products. AI removes the real background and stitches them into their chosen scene — like starring in a trending flat-lay sneaker campaign. They then doodle, print, and share via QR.
The AI engine performs real-time image segmentation, isolating the guest from the real background. It then composites them into their chosen product scene with precision edge detection in milliseconds — no green screens or static backdrops required.
A curated library of viral-style product scene backgrounds inspired by trending overhead shoe and bag shoots. Each scene is designed to make the guest look like they’re part of a professional New Balance 740 editorial campaign.
The overhead angle recreates the viral flat-lay product photography trend that dominates social media. It places products as the visual centerpiece and creates inherently shareable content that looks editorial, not generic.
After the background swap, guests use the interactive touchscreen to draw custom doodles, messages, or sketches directly on their photo. This personal touch makes every keepsake unique and increases social sharing rates.
Dual delivery: instant high-quality print as a physical keepsake, plus QR code for immediate digital download. No email, no app — scan and share to social media in seconds.
Average 2–4 minutes: scene selection, posing, milliseconds for AI background swap, doodling on the touchscreen, then print and QR download. Designed for smooth, continuous guest throughput.
Green screens require controlled lighting, produce color spill artifacts, and limit movement. AI-powered background removal works in any lighting, produces photorealistic compositing, and lets guests pose freely.
Fully customizable. Background scenes, branding elements, doodle tools, print layouts, and QR destinations are all tailored to match the campaign’s visual identity and product lineup.
Fully scalable across retail venues with synchronized branding, consistent AI rendering, and unified campaign dashboards tracking engagement across all locations.
989 photos printed across 10 days, 96% guest satisfaction, 2.5-minute average dwell time, and 3,247 QR downloads extending campaign reach well beyond the retail venue. The viral overhead format turned guests into organic brand ambassadors.
The overhead flat-lay format mirrors content that already trends on social media. Guests feel like they’re starring in a professional product shoot, and the personal doodles add a unique, human touch that drives organic sharing.
Custom quote for a viral-style overhead photobooth with AI background swap, tailored to your product campaign.
.svg){kind=small}