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IMX Bespoke
Kinect Sensor Running Game
Puma Flagship Store Launch
Kinect sensor detects sprint; LED world react and leaderboard capture data.
1,424
People Experienced
24
Days
AR / VR / MR
3D
Games
Brand Activations
At Puma’s largest Southeast Asia flagship store, Instamedia built a Kinect motion tracking running game using IMX Bespoke, combining iPad registration, 3D cityscapes and a live leaderboard on an L shaped LED wall in Malaysia. Guests selected one of four themed environments before running in place on a Kinect motion tracking platform. Their movement propelled them through the 3D world, creating an immersive, fast paced experience with real time gameplay and live rankings.
Four custom cityscapes, branded UI and game elements unfold along L-shaped display, reacting to player speed for maximum brand resonance.
Camera detects players’ movements, transforming gestures into gameplay and instantly boosting guest engagement.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
Real-time rankings fuel competition and encourage repeat play.
📘 Project Quick Summary
Kinect motion tracking running game built with IMX Bespoke for Puma’s flagship store launch in Malaysia, combining iPad registration, 3D cityscapes and a live leaderboard on an L shaped LED wall.
📝 iPad Registration and Environment Choice
Guests register on iPads, opt in for data capture and select one of four themed environments for their run.
🎮 Kinect Motion Tracking Platform
Guests run in place on the Kinect platform while the sensor tracks body movement and speed in real time.
🌆 3D Cityscapes on L Shaped LED Wall
Movement propels each runner through a branded 3D cityscape that is rendered across the L shaped LED wall.
🏆 Live Leaderboard and Replay
Scores and times update on a live leaderboard which encourages competition, repeat runs and social sharing.
It is an interactive running game that uses a Kinect sensor to track body movement and move players through a 3D world on a large LED wall inside the Puma flagship store.
The Kinect sensor tracks how fast each guest runs in place and converts that motion into in game speed, animations and distance covered in the 3D environment.
Yes. The environments, user interface, scoring rules, branding and prize logic can all be customised for other retail launches, roadshows and brand activations.
Yes. Guests can register on iPads with opt in data capture and a live leaderboard displays rankings in real time to encourage repeat play.
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