
At MATTA Fair 2025, Instamedia turned imagination into reality with our AI-powered IMX Engine™ and IN:Frame™ experience. Guests simply typed in their dream destination, struck a pose, and watched as our technology instantly removed their background and transported them to iconic landmarks or tropical escapes. The result was a stream of personalized, share-worthy photos that not only delighted visitors but also amplified the event’s reach and engagement across social media.

Guests see their photos projected on a big screen moments after snapping them, creating excitement and a crowd-drawing effect.
Our AI intelligently matches prompts with high-quality, on-brand visuals, creating a personalized and polished result every time.
Our system instantly detects and separates the guest from the background, with no physical green screen or editing required.
Custom visuals keep the experience on-brand and memorable.














📘 Project Quick Summary
Guests typed their dream destination, struck a pose, and watched AI instantly transport them to iconic landmarks. Live display amplified the buzz. 50+ destinations featured. Real-time social sharing engagement.
A fully custom-built interactive experience combining text-based destination input with AI-powered background removal and landmark insertion. Guests type their dream travel destination, pose for instant photo capture, and watch as AI technology removes their background and transports them to that exact location with iconic landmarks. Results display live on massive screens, creating viral moments and instant social sharing.
1️⃣ Type Your Dream Destination
Guest approaches the interactive kiosk and types their ideal travel destination—from Paris to Bali to anywhere in the world. IMX Engine™ recognizes and validates the destination in real-time.
2️⃣ Strike a Pose for Camera
Guest positions themselves in front of the IN:FRAME™ capture system. Real-time preview shows composition. They strike their perfect travel-ready pose and the camera captures in high-resolution 4K quality.
3️⃣ AI Transforms Background Instantly
Zero-step background removal happens instantly. AI detects guest silhouette and seamlessly inserts them into their chosen destination with iconic landmarks, authentic lighting, and travel-photography aesthetics.
4️⃣ Live Display + Instant Sharing
Final image displays on massive LED screen. Guest receives unique QR code. Scan to instantly download 4K photo + share across Instagram, TikTok, Facebook without email friction.
✍️ Interactive Engagement
Not passive. Guests actively input destinations, creating emotional investment in their travel dreams. Direct alignment with MAS airline brand messaging.
🔍 Instant Personalization
Each photo is destination-specific. 943 different travel dreams, 943 unique results. No generic templates or static backdrops.
📺 Live Display Buzz
Massive LED screen creates crowd-drawing effect. Everyone watches transformations happen live. Social proof amplifies participation.
🚀 Shareable Travel Inspiration
85% social sharing rate. Guests become brand ambassadors, spreading travel inspiration across Instagram, TikTok, Facebook with #MAS hashtags.
Our IMX Engine™ processes the typed destination in real-time using advanced AI recognition. When the photo is taken, IN:FRAME™ technology instantly detects the guest's silhouette and removes the background with zero manual editing. The system then inserts the guest into their chosen destination with authentic landmarks, lighting, and travel photography aesthetics. The entire process takes 3-5 seconds from capture to final display.
Both! The system comes pre-loaded with 50+ popular destinations at MATTA Fair. But our IMX Engine™ recognizes virtually any destination guests type. If it's not in our database, the system can still process it and the transformation quality is consistent. We can also customize destination libraries for specific brands or events—for example, loading only MAS airline route destinations.
Yes, zero-step removal happens instantly during capture—no green screen needed. The IN:FRAME™ system uses precision AI edge detection for pixel-perfect results. Quality is studio-grade: 4K resolution, natural lighting simulation, and destination-authentic atmospheric effects. No blurry edges or artifacts. Every guest receives production-ready photos they're excited to share.
Approximately 3-5 seconds after capture. As soon as processing completes, the photo displays on the massive LED screen in front of the crowd. This creates immediate excitement and social proof—other guests see the transformation happen live, which drives further participation and engagement. It's a crowd-drawing effect that amplifies the activation's impact.
Top destinations included Bali, Paris, Tokyo, New York, Maldives, Santorini, Barcelona, Dubai, and Iceland. Interestingly, guests gravitated toward MAS airline routes and Southeast Asian destinations. This data provided valuable insights into traveler aspirations and aligned perfectly with MAS route planning. The variety confirmed that destination personalization drives higher engagement than static backdrops.
Yes. Each guest receives a unique QR code on their printed receipt. They scan with their phone to instantly download the 4K photo to their camera roll. No email friction, no manual processes. From there, they can instantly share to Instagram Stories, TikTok, Facebook, WhatsApp. Optional: We can also provide instant printing (3x5 or 4x6) as a physical keepsake with QR code for digital backup.
Standard green screens require physical setup, have visible edges, and deliver generic backdrops with no personalization. Our AI Destination Photobooth eliminates the physical screen entirely, delivers destination-specific results based on guest input, processes instantly (3-5 seconds vs. 30+ seconds), and creates 85% higher social sharing rates because guests feel emotionally connected to their travel dreams. It's fully custom-built, not a template solution.
Absolutely. The IMX Engine™ + IN:FRAME™ platform is infinitely scalable. We've customized it for airlines, hotel groups, tourism boards, and travel agencies. Destination libraries can be brand-specific (only your airline routes), UI can be fully branded with logos and colors, and destination landmark libraries can be curated. 2-3 week typical customization timeline. Setup supports multiple events or permanent installations.
MATTA Fair achieved 85% social share rate. Guests naturally post travel-inspired photos to Instagram, TikTok, Facebook because they look authentic and aspirational. The QR download removes friction. Live LED display creates peer pressure for participation. We track hashtag mentions, post reach, and influencer amplification. Post-event reports show average 500+ organic reach per photo and 2-3x multiplier effect with influencer shares.
Real-time dashboard shows: participant count, most popular destinations, peak engagement times, social sharing metrics, and demographic insights (if pre-registration is enabled). All data is anonymized. Post-event reports export to CSV for deeper analysis. Brands can understand traveler aspirations, destination preferences, and engagement patterns. This data directly supports marketing strategy and destination planning.
Ready for Your AI Destination Activation?
Custom destination photobooth powered by IMX Engine™ + IN:FRAME™ technology. Travel inspiration. Live engagement. Viral moments.
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