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IMX Bespoke
Interactive Branded 3D Running Game
Huawei Conference
3D train game set in Bangkok, played via swipping.
1,378
People Experienced
3
hours
3D
Games
Brand Activations
At Huawei’s Private Conference, Instamedia developed an interactive 3D train conference game on a large LED touchscreen that let guests steer Huawei-branded trains through a stylized Bangkok cityscape. Participants swiped to switch tracks and collect train tickets featuring Huawei products, with the train’s speed increasing as the timer counted down. The faster their reactions, the higher their score. This high-energy activation showcased Huawei’s technological leadership and was thoughtfully designed to resonate with Bangkok's Minister of Transportation in attendance, while demonstrating our corporate event technology capabilities in Malaysia.
Custom visuals keep the experience on-brand and memorable, boosting engagement and reinforce brand story.
Stylised Bangkok landscapes and Huawi branded trains ensured that the visual identity of the game was alligned with client requirements.
Each visual effect was carefully crafted to invoke the feeling of a train speeding throug a city, as well as respond to the players input in a satisfying way.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
📘 Project Quick Summary
Touchscreen LED game built for Huawei’s private conference: guests swiped to switch tracks and collect Huawei product tickets while speed increased toward the timer end—designed for high-energy engagement, executive audiences, and premium brand integration in Malaysia.
🚆 Branded 3D Train World
Huawei-branded trains in a stylized Bangkok cityscape aligned with conference context.
👉 Swipe Controls
Players swiped to switch tracks and collect product tickets while avoiding misses.
⏱️ Speed + Score Pressure
Train speed increased as the timer counted down—higher reactions, higher scores.
🏆 Leaderboard Ready
Built for conference engagement with score logic, timers, and optional leaderboards.
A large touchscreen (LED wall or kiosk) with a capable PC/mini‑PC running the game. We tailor specs based on resolution, venue conditions, and conference requirements.
Yes—3D world, tickets, UI, SFX/VFX, and mechanics can be fully branded and re‑skinned for other conferences, roadshows, and corporate events.
Yes—score logic, timers, leaderboards, and prize workflows can be added based on your conference goals and reward mechanics.
Ready for Your Conference Activation?
Interactive touchscreen games with premium 3D assets, timers, scoring, and optional leaderboards.
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