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IMX Bespoke
Interactive Branded 3D Running Game
Huawei Conference
3D train game set in Bangkok, played via swipping.
1,378
People Experienced
3
hours
3D
Games
Brand Activations
At Huawei’s Private Conference, Instamedia developed an interactive LED touchscreen game that let guests steer Huawei-branded trains through a stylized Bangkok cityscape. Participants swiped to switch tracks and collect train tickets featuring Huawei products, with the train’s speed increasing as the timer counted down. The faster their reactions, the higher their score. This high-energy activation showcased Huawei’s technological leadership and was thoughtfully designed to resonate with Bangkok's Minister of Transportation in attendance.
Custom visuals keep the experience on-brand and memorable, boosting engagement and reinforce brand story.
Stylised Bangkok landscapes and Huawi branded trains ensured that the visual identity of the game was alligned with client requirements.
Each visual effect was carefully crafted to invoke the feeling of a train speeding throug a city, as well as respond to the players input in a satisfying way.
Game mechanics infuse every step, boosting engagement and reinforcing brand story.
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