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Web-AR Experience Running Game
Hennessey VSOP CNY 2025 Snake
Temple-Run-style mobile game spotlights Hennessy XO Year-of-Snake bottle.
5,680
People Experienced
2
Locations - MY & SG
AR / VR / MR
3D
Games
Web
Brand Activations
This custom-built webAR game was developed by Instamedia for Hennessy’s exclusive Year of the Snake launch. Set in a vibrant, Chinese New Year-themed world, players controlled an animated snake to collect gold ingots and limited-edition Hennessy bottles while avoiding obstacles. Each 3D asset was crafted to reflect the brand’s premium aesthetic, creating an immersive experience that elevated their product's exclusivity.
Smooth performance and premium graphics on varied devices, ensuring broad audience accessibility.
Bottle, snake, lanterns, and environment built in-house, merging luxury branding with CNY flair. SFX/ VFX added for maximum brand engagement.
Custom visuals keep the experience on-brand and memorable, boosting engagement and reinforce brand story.
Seamlessly captures opt-in visitor details, feeding first-party insights to your CRM.
📘 Project Quick Summary
Temple‑run style Web‑AR experience built for Hennessy’s Year of the Snake launch. Players control an animated snake to collect ingots and limited‑edition bottles while avoiding obstacles—built with premium 3D assets and mobile‑first optimization.
A mobile browser game that combines real‑time interaction and branded 3D worlds—no downloads. Ideal for product launches, roadshows, and festive campaigns that need premium visuals and broad device compatibility.
📱 High‑End Mobile Optimisation
Smooth performance across varied devices for broad audience reach.
🏮 Custom Festive 3D Assets
Bottle, snake, lanterns, environment, plus SFX/VFX crafted in‑house.
✨ Branded UI/UX
Luxury CNY theme aligned to brand story and product exclusivity.
🧾 Data Collection
Optional opt‑in capture for first‑party insights and CRM workflows.
No—this is a browser-based Web‑AR experience. Users can play instantly via a link or QR scan.
Optimized for modern mobile devices with WebGL/WebAR-capable browsers. We can tailor graphics settings for broader device coverage.
Yes—characters, collectibles, environments, SFX/VFX, and UI can be fully branded and reskinned for different themes.
Yes—engagement, plays, completion, and opt‑in data (if enabled) can feed into reporting and CRM workflows.
Ready for Your Web‑AR Activation?
Custom Web‑AR experiences with branded 3D worlds, mobile optimization, and optional data capture.
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