Clarks launched CloudStepper with a fully gamified interactive experience combining quiz discovery, cloud catching gameplay, and AI-driven smart rewards. Project Challenge: Clarks needed an engaging in-store activation that would captivate visitors, deliver personalized product recommendations through gameplay, and provide intelligent incentives that drive conversion while capturing valuable engagement data. Solution Approach: We built a three-stage interactive journey: (1) Quiz Stage - Visitors answer a quick CloudStepper preference quiz to establish baseline fit and style preferences; (2) Cloud Catching Game - Players engage in fast-paced gameplay where they catch cloud-themed items falling down the screen. The AI learns catching patterns, gameplay speed, and behavioral preferences in real-time; (3) Smart Voucher Dispensing - Based on quiz answers and game performance data, the system intelligently generates personalized vouchers matched to CloudStepper styles the customer demonstrated interest in. Tier 1 rewards unlock for basic performance, Tier 2 for advanced catching, Tier 3 for mastery. Live dashboards track engagement metrics, popular shoe preferences, and reward redemption rates. Key Technologies: IMX Engine™, AI preference learning from quiz responses, real-time game analysis engine, cloud catching mechanics with physics simulation, behavioral AI pattern recognition, intelligent recommendation algorithm, smart voucher generation system, tiered reward logic, live analytics dashboards, multi-venue setup.
Quick preference quiz establishes visitor CloudStepper fit and style baseline. AI learns quiz responses to deliver smarter game recommendations and tailored voucher rewards.
Fast-paced cloud catching gameplay where visitors catch falling cloud-themed items. AI analyzes game performance, catching speed, and behavior patterns to personalize shoe recommendations in real-time.
Intelligent voucher system generates personalized rewards based on quiz answers and game performance. Tiered rewards (Tier 1/2/3) unlock based on achievement level, driving immediate conversion.
Live dashboards track engagement, game performance metrics, popular CloudStepper preferences, and voucher redemption rates across all locations for data-driven retail insights.
📘 Project Quick Summary
Clarks launched Cloudsteppers with a fully gamified digital experience featuring fast-paced whack-a-mole style gameplay, tiered rewards, and live dashboards. Powered by IMX Engine™, the activation drove engagement and rewarded participation across retail and event activations in Malaysia.
A fully gamified digital experience featuring fast-paced, Whack-A-Mole inspired gameplay designed to drive engagement and reward participation during the Cloudsteppers launch. Visitors register in seconds, play the interactive game, and earn tiered rewards while the brand captures meaningful interaction data via live dashboards.
Quick scan or tap to play. No long queues, no drop-offs. Visitors get into the game in seconds with seamless entry.
Whack-a-mole style engagement keeps visitors actively playing. High-energy interaction designed to educate while entertaining.
Quiz elements subtly introduce Cloudsteppers product benefits while guests are actively engaged in the game.
Instant digital redemption. Players earn rewards based on performance, driving repeat engagement and satisfaction.
Active gameplay creates memorable brand moments versus static displays that visitors walk past without interaction.
Live dashboards capture participation, engagement, and interaction data—turning play into actionable insights for marketing and retail.
The activation can be adapted for different venues, audience sizes, or event types—suitable for pop-ups, experiential tours, or in-store campaigns.
Flexible setup scales across multiple locations and event formats, maximizing ROI beyond a single activation.
A fast-paced, interactive whack-a-mole style game designed to engage visitors and reward participation during the Cloudsteppers launch. Powered by IMX Engine™ with live dashboards and tiered rewards.
Visitors tap or interact with targets that appear on screen in a fast-paced sequence. Performance determines reward tier. The game blends playful interaction with subtle product education.
No. The experience runs on the in-venue digital panel. Registration is quick—often a simple scan or tap—and rewards are delivered digitally without requiring app downloads.
Tiered rewards are delivered instantly based on gameplay performance. Digital redemption keeps the flow fast and eliminates physical handout logistics.
Live dashboards capture participation rates, engagement duration, completion rates, and interaction patterns—turning play into actionable insights for marketing and retail strategy.
Yes. Every element from visuals to gameplay can be tailored to reflect your brand identity and campaign theme. The IMX Engine™ supports full customization.
Real-time analytics display participation, engagement metrics, and overall performance. Event managers can monitor activity and adjust on the fly.
Core gameplay can run with limited connectivity, but a stable connection is recommended for live dashboards, reward delivery, and data sync.
2,135 people experienced the gamified activation over 8 days, driving significant engagement and capturing meaningful interaction data for the Cloudsteppers launch.
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