To celebrate the launch of Victoria's Secret VSX Activewear at Suria KLCC, Kuala Lumpur, we created a bespoke sensor-based pickleball interactive game that blends sport, style, and play. Inspired by Malaysia's rising pickleball trend, the experience transforms a conventional brand activation into a dynamic, competitive moment. Fully 3D and custom-built using IMX Engine™, the game integrates physical pickleball paddles equipped with our proprietary 6-axis sensor technology for immersive digital gameplay. Players swing real paddles to control on-screen action, creating an authentic athletic experience that resonated with the VSX brand positioning. The activation ran from September 23-29, 2025, capturing 1,951 participants over 7 days with real-time analytics tracking player engagement, scores, and leaderboard performance.
Our proprietary 6-axis sensor technology integrated directly into physical pickleball paddles. Detects swing angle, speed, and direction for precise in-game response. Real paddle, real swings, digital gameplay.
Fully custom 3D environment built from scratch. Players see themselves competing in a stylized Victoria's Secret-branded court with real-time ball physics and scoring.
Seamless connection between physical paddle movements and on-screen action. No controllers needed—just grab the paddle and play naturally.
Live leaderboard displayed on screen creates competitive buzz and encourages repeat plays. Top scorers featured throughout the 7-day activation.
📘 Project Quick Summary
Sensor-based interactive pickleball game for Victoria's Secret VSX Activewear launch at Suria KLCC. 6-axis paddle technology. Immersive 3D gameplay. Real-time leaderboard. September 23-29, 2025.
1,951
Total Players
7
Days
6-Axis
Paddle Sensor
3D
Custom Gameplay
A fully custom-built interactive game created for Victoria's Secret VSX Activewear launch at Suria KLCC, Kuala Lumpur. Players use real pickleball paddles equipped with our proprietary 6-axis sensor technology to control immersive 3D gameplay. The sensor detects swing angle, speed, and direction—translating physical movements into on-screen action with precision. No touchscreens, no controllers—just authentic athletic play that aligns perfectly with the VSX activewear brand positioning.
📍 Location
Suria KLCC, Kuala Lumpur, Malaysia. Premier retail destination at the base of the iconic Petronas Twin Towers.
📅 Dates
September 23-29, 2025. 7-day activation coinciding with the VSX Activewear collection launch.
1️⃣ Grab the Paddle
Player picks up a real pickleball paddle with embedded 6-axis sensor. Wireless connection to the game system is instant.
2️⃣ Swing Naturally
6-axis sensor detects swing angle, speed, acceleration, and direction. No buttons to press—just natural athletic movement.
3️⃣ See It On Screen
Physical movements translate to 3D gameplay in real-time. Ball physics respond accurately to swing intensity and angle.
4️⃣ Compete & Share
Score appears on live leaderboard. Top players featured throughout the 7-day activation. Shareable moments captured.
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Our proprietary 6-axis sensor is embedded directly into the pickleball paddle handle. It detects motion across all 6 degrees of freedom: X/Y/Z acceleration and X/Y/Z rotation (gyroscope). This means the system captures swing speed, angle, direction, and intensity with millisecond precision. Wireless transmission to the game system happens in real-time with no perceptible lag. Players swing naturally and see their movements reflected instantly on screen.
The activation took place at Suria KLCC, Kuala Lumpur's premier retail destination located at the base of the iconic Petronas Twin Towers. The 7-day activation ran from September 23-29, 2025, coinciding with the VSX Activewear collection launch. The high-traffic location ensured maximum visibility and participation from shoppers and tourists.
1,951 players participated over the 7-day activation period. The combination of physical paddle interaction and competitive leaderboard created high engagement, with many players returning for multiple attempts to improve their scores. The real-time leaderboard displayed on screen drove competitive spirit and repeat participation.
Touchscreen games lack kinetic engagement. Our 6-axis sensor technology creates authentic athletic experiences—players actually swing, move, and compete physically. This aligns perfectly with activewear brand positioning like Victoria's Secret VSX. The physical exertion creates memorable moments and emotional connection to the brand that passive touchscreen interactions cannot match.
Absolutely. The same 6-axis sensor technology can be integrated into tennis rackets, badminton rackets, golf clubs, baseball bats, or any sporting equipment. We customize the sensor housing, calibration, and game mechanics for each sport. Previous implementations include tennis for Nike and golf for automotive brands. 2-3 week development timeline for new sport adaptations.
Real-time analytics dashboard tracks: total players, individual scores, play duration, peak engagement times, leaderboard positions, and repeat participation rates. All data is captured anonymously unless participants opt-in for registration. Post-event reports provide insights into shopper engagement patterns, dwell time, and activation effectiveness. Data exports available in CSV/Excel format.
Every aspect of the 3D environment is custom-built for the brand. For Victoria's Secret VSX, we created a stylized court with brand colors, logo integration, and activewear-inspired visual elements. Sound effects, UI/UX, victory animations, and leaderboard design all reflect brand identity. The game mechanics themselves can be adjusted for difficulty, duration, and scoring based on activation goals.
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1,951
Total Players
7
Days at Suria KLCC
6-Axis
Sensor Technology
100%
Custom 3D Build
Ready for Your Sensor-Based Activation?
6-axis sensor technology. Custom 3D gameplay. Real-time leaderboards. Physical-digital integration powered by IMX Engine™.
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