
Project Challenge: Sol de Janeiro needed a photobooth experience that captured their bold, joyful brand essence while creating shareable moments at The Campus Ampang activation. The challenge was delivering wide-angle, energetic portraits that matched the brand's vibrant visual identity and encouraged social sharing. Solution Approach: We deployed our IN:FRAME™ Instabooth 2.0 system featuring a fisheye lens for distinctive wide-angle portraits. The booth was fully wrapped in Sol de Janeiro's signature colorful branding, creating an immersive brand experience. Smart retake options ensured guest satisfaction, while real-time photo printing provided instant keepsakes. The seamless guest-friendly interface maximized engagement and social sharing. Key Technologies: IN:FRAME™ Instabooth 2.0 Platform, Fisheye Lens Wide-Angle Capture System, Custom Branded Exterior Wrap Design, Real-Time Photo Printing Engine, Smart Retake & Review Interface, QR Code Instant Download System, Branded UI/UX Customization Platform, Real-Time Analytics Dashboard. The activation generated 458 printed photos across 2 days, sparking significant on-site engagement and social media amplification.

Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
Instant photo prints that guests could take home as a keepsake.
Custom visuals keep the experience on-brand and memorable.
Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.














📘 Project Quick Summary
Fisheye lens wide-angle portraits amplified Sol de Janeiro's vibrant brand essence. Custom branded wrap, real-time printing, instant QR downloads. 2-day activation at The Campus Ampang.
A specialized photobooth system featuring a fisheye lens that creates distinctive wide-angle, energetic portraits. Unlike standard photobooths, fisheye lenses capture more of the scene with a unique curved perspective, perfect for group photos and playful brand activations. The Instabooth 2.0 platform combines this optical technology with custom branding, real-time printing, and instant digital delivery.
📸 Unique Visual Perspective
Wide-angle fisheye lens creates energetic, playful portraits that stand out on social media. Perfect for bold brand personalities.
🎨 Full Brand Immersion
Custom exterior wrap, branded UI, and photo frames create complete brand experience from capture to print.
⚡ Instant Gratification
Real-time photo printing provides physical keepsakes while QR codes deliver instant digital copies for social sharing.
🔄 Smart Retake Options
Guest-friendly interface with retake functionality ensures satisfaction and maximizes engagement.
The Campus, Ampang
Kuala Lumpur, Malaysia
Fisheye photobooths use a specialized wide-angle lens that creates a distinctive curved perspective, capturing more of the scene with energetic, playful distortion. This unique visual style stands out on social media and perfectly matches bold brand personalities like Sol de Janeiro. Standard photobooths use regular lenses with straight-line perspective, while fisheye creates that signature wide-angle, energetic look that encourages playful poses and group photos.
The exterior wrap transforms the entire photobooth structure into a branded experience. For Sol de Janeiro, we matched their signature colorful, vibrant visual identity—ensuring every element from the booth exterior to photo frames to UI elements reflected the brand's bold personality. This creates complete brand immersion from the moment guests approach the booth to when they receive their printed photos. The wrap is custom-designed and printed to exact brand specifications, ensuring color accuracy and visual consistency.
Real-time printing means guests receive their physical photo prints immediately after capture—typically within 10-15 seconds. The Instabooth 2.0 system processes the image, applies branded frames, and prints high-quality 4x6 or 3x5 photos on professional-grade thermal printers. This instant gratification creates excitement and provides physical keepsakes that guests can take home, while QR codes simultaneously deliver digital copies for social sharing. No waiting, no email delays—just instant physical and digital delivery.
Smart retake functionality allows guests to review their photos immediately after capture and choose to retake if they're not satisfied. The user-friendly interface displays the captured image with clear options to "Retake" or "Print." This guest-friendly approach ensures satisfaction and maximizes engagement—guests feel in control and confident they'll get photos they love. The system supports multiple retakes without delays, creating a seamless experience that encourages participation.
Yes! Every guest receives both a physical printed photo and instant digital access via QR code. After printing, guests scan the unique QR code with their smartphone to instantly download the high-resolution photo to their camera roll—no email required, no manual links. From there, they can immediately share to Instagram Stories, TikTok, Facebook, WhatsApp, or save for later. This dual-delivery system maximizes both physical keepsake value and social sharing potential.
Instabooth 2.0 is our fully in-house developed platform, built from scratch without template limitations. Unlike off-the-shelf solutions, we have complete control over every aspect—from fisheye lens integration to custom branded UI to real-time printing optimization. This means we can perfectly match brand requirements, optimize for specific venues, and deliver seamless experiences. The platform supports advanced features like smart retakes, branded frames, instant QR delivery, and real-time analytics—all custom-built to brand specifications rather than constrained by template restrictions.
The Instabooth 2.0 system is designed for high-volume activations. At Sol de Janeiro's 2-day activation, we processed 458 printed photos with consistent quality and zero downtime. The system can handle hundreds of photos per day depending on event duration and guest flow. Real-time printing ensures no bottlenecks, and the QR download system scales infinitely for digital delivery. We optimize each deployment based on expected volume, ensuring smooth operation even during peak engagement periods.
Absolutely! The Instabooth 2.0 platform is fully customizable for any brand. We've deployed fisheye photobooths for beauty brands, fashion labels, lifestyle activations, and more. Customization includes: branded exterior wraps matching your visual identity, custom photo frames with logos and colors, UI/UX tailored to brand aesthetics, and optional features like social media integration or lead capture. The fisheye lens creates that distinctive wide-angle look perfect for bold brand personalities, while the platform's flexibility ensures every activation matches your exact brand requirements.
Ready for Your Fisheye Activation?
Custom fisheye photobooth powered by Instabooth 2.0 technology. Bold portraits. Instant prints. Viral moments.
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