Konica Minolta partnered with Instamedia to create a standout activation at Print Tech 2025 — a custom monochrome photobooth that put their white-based ink technology directly in visitors' hands. Project Challenge: Konica Minolta needed an innovative activation at Print Tech 2025 that would showcase their revolutionary white-based ink technology in a tangible, memorable way. The challenge was creating a photobooth experience that demonstrated the white ink's brilliance on black medium while engaging attendees through personalization and instant results. Standard color photobooths couldn't showcase this printing innovation effectively. Solution Approach: Instamedia deployed its custom-built IN:FRAME™ Instabooth 2.0 system with specialized monochrome capture capabilities. Guests input their names via touchscreen, posed for instant photo capture, and watched as proprietary technology transformed their color photos into optimized black-and-white images. The system then inverted colors for printing, allowing Konica's white-based ink to print directly on black medium, creating stunning high-contrast visuals that showcased the innovation in real-time. Key Technologies: IN:FRAME™ Instabooth 2.0 Monochrome Capture System, Real-Time Color Inversion Engine, White Ink Optimization Pipeline, Custom Name Personalization Integration, Black Medium Print Processing System, QR Code Instant Download Platform, Real-Time Analytics Dashboard. The activation generated 316 personalized prints across 4 days, achieving 9/10 guest satisfaction and demonstrating Konica's printing leadership through direct experiential engagement.
Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
Designed and configured the booth to suit the event layout, theme, and visitor flow for maximum engagement.
Participants could input their names for instant integration into the design.
Photos are instantly transformed to showcase Konica’s white-based ink.
📘 Project Quick Summary
Guests personalized photos with their names, watched instant monochrome transformation, and received prints on black medium showcasing Konica's white-based ink brilliance. 4 days of seamless brand demonstration and engagement.
A custom-built photobooth experience that combines IN:FRAME™ monochrome capture with Konica's revolutionary white-based ink printing technology. Guests input personalization, strike a pose, watch instant black-and-white transformation, and receive prints on black medium — showcasing the brilliance and innovation of Konica's printing capabilities in real-time. Every print is a tangible demonstration of cutting-edge print technology.
1️⃣ Personalize with Name
Guest approaches the IN:FRAME™ station and inputs their name via touchscreen interface. The name is instantly integrated into the design template. Custom personalization creates emotional connection to the keepsake.
2️⃣ Strike a Pose for Capture
Guest positions in front of camera with their personalized name frame. Real-time preview displayed. They strike their perfect pose. Instant capture in 4K resolution. Professional composition guidance provided on screen.
3️⃣ Auto Monochrome Transform & Preview
Instant transformation to pure black-and-white. Guest watches monochrome magic happen live on display screen. Full contrast optimization for white ink brilliance. Preview allows approval before printing.
4️⃣ Instant Print on Black Medium
Konica's white-based ink prints directly on black medium. Guest receives print in seconds. White ink brilliance stands out dramatically. Tangible demonstration of Konica's printing innovation. Guest immediately shares on social media.
🔌 Showcase Technology Innovation
Standard color photobooths print on white paper — they're invisible as a technology demonstration. Konica needed a system that would make their white-based ink the hero of the experience. Custom monochrome capture paired with black medium printing created direct, inescapable visual proof of Konica's cutting-edge capabilities in every print guests held in their hands.
🖤 Monochrome Accuracy
Standard booths optimize for color accuracy — a completely different problem from white-ink-on-black. Our IN:FRAME™ system is engineered specifically for monochrome excellence, maximizing contrast ratios and highlight retention so Konica's white ink performs at its visual best on every single print.
🎨 Brand Control & Customization
Template solutions can't tell a brand's technology story. Instamedia built every element from scratch — custom UI, name personalization logic, branded photo frames, and print specifications — entirely around Konica's visual identity and their white-based ink product narrative.
🏆 Memorable Print Experience
Standard prints disappear into bags at trade shows. Our black-medium white-ink combination creates striking visual impact guests hadn't seen before. They valued, photographed, and shared the keepsake — turning Print Tech 2025 attendees into active brand ambassadors for Konica's printing innovation.
Print Tech 2025 — Konica Minolta Exhibition Booth
Malaysia. The IN:FRAME™ Instabooth 2.0 activation ran as the centrepiece of Konica Minolta's exhibition space across all 4 days of Print Tech 2025 — a premier printing industry trade show. Visitors experienced the white-based ink demonstration at the booth, walked away with personalized monochrome prints, and engaged directly with Konica's printing technology innovation.
Konica's white-based ink is specifically formulated to deliver brilliant results on dark surfaces. Traditional inks fade on black media, but white-based technology creates high-contrast visuals with exceptional vibrancy. At Print Tech 2025, guests saw this innovation demonstrated in real-time: black-and-white photos printed with white ink on black medium created stunning visual impact, perfectly showcasing Konica's printing leadership.
Most photobooths print full-color images on white paper — nothing revolutionary. Our custom IN:FRAME™ monochrome system is engineered specifically for high-contrast black-and-white optimization. Combined with Konica's white-based ink and black printing medium, it creates a unique technological showcase. Every print is tangible proof of Konica's printing innovation.
After the photo is captured, the IN:FRAME™ system automatically converts to pure black-and-white in real-time. The conversion isn't just grayscale — it's optimized specifically for white ink on dark media. Contrast is maximized, shadows are preserved, and highlights are perfect for white ink visibility. Guests watch the transformation on the display screen before approving the print.
Capture resolution is professional 4K. Prints are high-definition with color separation optimized for monochrome output. Print size varies (typically 3x5 or 4x6 for events), but quality is consistently excellent. Konica's white-based ink ensures crisp, vivid output with no bleeding or banding. Every print is a high-quality keepsake that demonstrates printing excellence.
Guests input their name via the touchscreen interface. The name is instantly rendered into the photo frame design — positioned prominently and styled to match Konica's branding. The personalization creates emotional connection and turns a generic photobooth experience into a memorable keepsake guests are excited to keep and share.
Yes. While this activation specifically showcased white-based ink on black medium, the custom IN:FRAME™ system supports any ink-color and media combination. Monochrome conversion and capture can be optimized for gold ink on black, silver on navy, metallic inks on colored media, or any custom specification Konica wants to demonstrate at future events.
The system supports standard print papers, specialty media (cotton, linen), coated cardstocks, and dark substrates. For Konica, black medium was selected specifically to maximize the visual impact of white-based ink. Media weight, finish, and color can all be customized. All printing is handled through Konica's own equipment integrated with the IN:FRAME™ system.
Absolutely. The IN:FRAME™ monochrome system is fully portable and scalable. Deployments can cover trade shows, corporate events, retail locations, or permanent installations. Each activation can be customized with different ink colors, media types, and personalization logic. Multi-location simultaneous activations are supported.
Most brands talk about innovation. Konica demonstrated it in real-time. Guests experienced the transformation from color photo to monochrome optimization, then watched white-based ink produce stunning results on black medium. The entire experience is a live technology showcase — guests left understanding why Konica leads in printing innovation through direct experience, not slides.
From photo capture to finished print in hand: approximately 10–15 seconds for processing and print production. Guests don't wait in long queues. They approve the monochrome preview instantly, and seconds later receive their personalized keepsake. Fast turnaround increases throughput and keeps the line moving at high-traffic trade show events.
Yes. Each guest receives a unique QR code for instant download. They can access their 4K digital file immediately to print additional copies or share digitally. On-demand reprints can also be supported at the event if guests want multiple prints with different ink colors or media types. Digital archiving ensures attendees have permanent access to their personalized keepsakes.
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Custom photobooth powered by IN:FRAME™ monochrome technology. Tangible innovation demonstration. Memorable brand experience. Personalized keepsakes.
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