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IMX Engine™ and IN:Frame™ - Instabox

Flow Festival 2025

Flow Festival 2025

Personalised quiz that determines your Pilates Persona then transforms you into a doll version of the persona
166
Experienced
2
days
AI
Photo / Video
Games

In partnership with Flow Festival 2025, Instamedia crafted a unique Personalised Pilates Quiz that transform's you into your Pilates Persona! With our 55 inch Digital Panel, players participated in a personlity quiz that reveals your Pilates Persona. After answering all the questions given, the player will take a photo that will then be transformed to the Pilates Persona based on the answers. Powered by both our IMX Engine™ and IN:Frame™ solutions, the results was a seamless, personalised activation that captured attention.

Mobile screens showing Leica custom interactive quiz interface, powered by Instamedia IMX Engine™ for brand activation events.

AI-Powered Photos

AI generates personalized character portraits in seconds based on the answers from the personalised quiz.

Interactive Quiz Experience

Participants will discover their Pilates Persona through a series of customised questions, with responsive animations for each choice you make.

Branded UI/UX

Custom visuals keep the experience on-brand and memorable.

QR Downloads

Scan to instantly receive and share digital copies without the hassle of e-mails and manual links required.

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📘 Project Quick Summary

Interactive Quiz + AI Toy in a Box Photobooth

166 guests discovered their Pilates Persona through a custom interactive quiz, then instantly transformed into unique AI-generated toy characters. 2-day immersive experience powered by IMX Engine™ + IN:FRAME™.

166
Participants
2
Days
90sec
Per Guest
78%
Social Share
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The Interactive Journey: Quiz + AI Toy Transformation

Guests answer 8 Pilates-style questions analyzed by IMX Engine™, then take a photo and get transformed into their AI-generated toy character persona via IN:FRAME™.

How It Works

🤖 Custom IMX Engine™ Quiz Logic

8 questions mapped to 5 personas (Mindful, Strong, Balanced, Flexible, Disciplined).

📷 IN:FRAME™ AI Photo Capture

Precision framing for AI-ready composition and consistent outputs.

🎨 AI Toy Character Generation

Persona-matched toy character generation in seconds.

📱 Instant QR Sharing

Branded print with QR for instant 4K digital download—no email needed.

Frequently Asked Questions

IMX Engine™ analyzes answers in real-time and maps responses to persona traits across the 5 Pilates Persona types.

Guests take a photo and are transformed into their persona-matched AI toy character, then receive a branded print + QR download.

Approximately 90 seconds end-to-end, designed for smooth event throughput.

Yes—questions, personas, UI, and AI character styles can be rebuilt for other themes and brand universes.

Results & Impact

166
Participants
90sec
Avg Experience
100%
Accuracy
78%
Social Share

Ready for Your Custom Interactive Experience?

Build Your Own Quiz + AI Photobooth

Custom interactive quiz + AI character generation. 100% in-house IMX Engine™ + IN:FRAME™ technology.

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Trusted by Brands

Leading brands trust us to deliver immersive, interactive event experiences that engage and inspire. Our track record speaks for itself.

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