Digital installations can encourage active participation and foster collaboration at events. At KWAP’s gathering, an interactive “Digital Garden” showcased how technology opens new channels for creative expression and connection.
How the Digital Garden Worked
Around the venue, five iPad stations invited attendees to personalise digital elements—like flowers or plantations by selecting a color and adding a message. These contributions were instantly woven into a shared display, which grew and changed as more people joined in. This approach draws from participatory art, much like teamLab Borderless, which uses visitor input to shape digital environments. At events, giving audiences a creative role can deepen engagement and offer a memorable sense of ownership.
Allowing attendees to see their creations and heartfelt messages immediately reflected on a large screen taps into the psychology of instant feedback—a principle behind many successful installations from Meow Wolf to interactive museum exhibits.
Designing a Multisensory Experience
Beyond visuals, the experience included an ambient soundscape and synchronised lighting to enhance immersion. Studies in event design (see EventMB’s staging research) highlight that combining sound, light, and visual feedback can significantly boost attendee recall and emotional impact. Multisensory design is often used in high-profile exhibitions and spaces (for example, at teamLab or Meow Wolf) to create environments that respond dynamically to interaction.
Synchronising physical lighting with digital content bridges the gap between screen and space, enveloping participants in the experience and reinforcing the event’s atmosphere.
How Instamedia Brings an Event to Life
Instamedia delivers end-to-end experiences—planning with clients to define goals, designing custom interactive journeys, and building installations that merge physical and digital elements. Our team uses IMX Engine™ to power real-time participation and bring concepts to life, ensuring every detail adds measurable value.
Ready to elevate your next event? Contact Instamedia for a bespoke, tech-driven solution.
References
- EventMB. (2023). Event Technology Statistics: Insights on Engagement and Innovation
- Research on participatory art and digital installations in events, e.g., Bishop, C. (2012). Artificial Hells: Participatory Art and the Politics of Spectatorship.
- Additional industry insights referenced from event technology forums and contemporary studies on experiential marketing.
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